Guerilla Marketing Case Study

Problem: they stopped selling meatball subs on Wednesdays at the cafe in the office building where I frequently freelance.

Solution: Once I, and probably other loyal sub fans, had convinced the cafe manager to bring it back for a day, a guerilla marketing campaign was set into motion. Or you could just say I made a poster and taped it onto about 10 locations in the building to ensure the meatball sub public was informed.

Outcome: Subs sold out, Wednesday is sub day again.
Bwalls. MeatBwalls.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s