Guerilla Marketing Case Study

Problem: they stopped selling meatball subs on Wednesdays at the cafe in the office building where I frequently freelance.

Solution: Once I, and probably other loyal sub fans, had convinced the cafe manager to bring it back for a day, a guerilla marketing campaign was set into motion. Or you could just say I made a poster and taped it onto about 10 locations in the building to ensure the meatball sub public was informed.

Outcome: Subs sold out, Wednesday is sub day again.
Bwalls. MeatBwalls.


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